Sony Bravia 55 inch X90J Ultra-HD HDR LED TV has been released in India, with a RS price. 1,39,990. The television is among the most advanced options of Sony in India at this time, and is now available at Sony centers, the main electronic stores and Indian e-commerce portals, although currently in a single option of size of 55 inches. The X90J series updates Sony’s Premium LED TV range for 2021, assuming the first of the X90H series that was launched at 2020.

Sony Bravia XR-55X90J Price and Availability

The Sony Bravia Television KD-55X90J is now available in India on Sony’s online and offline key distribution channels, and is at a RS price. 1,32,990 at Sony online store, slightly lower than the price mentioned from the RS company. 1,39,990. This television is the successor of the X90H series, which currently has an RS price. 1,10,900 for the 55-inch variant. Sony India has announced that it will also be launched soon 65-inch variants and 75 inches in the X90J series soon.

The Sony Bravia 55x90J increases competition in the QLED and LED segments, including Samsung, OnePlus and TCL options, which have a price of around or a little lower than Sony’s requested price. Sony’s reputation in the segment means that a premium command command, and is in direct competition with OLED televisions of brand entry level as LG.

Sony Bravia XR-55X90J Specifications and features

The Sony Bravia XR-55X90J is an Ultra-HD LED TV (3840×2160-pixel) of 55 inches with Sony Triluminos technology, which is similar to Dot Quantum technology used in televisions marketed as TV QLED. There is HDR support with HLG, HDR10 and Dolby Vision formats, as well as Dolby Audio and Dolby Atmos for sound. The TV also has the local attenuation of the complete matrix, HDMI 2.1, a maximum update rate of 120Hz at Ultra-HD resolution, low automatic latency mode and variable update frequency. The speaker system is classified during 20W sound output.

It was promoted as the first television in the world with cognitive intelligence, the Sony Bravia XR-55X90J is driven by the XR cognitive processor. This allows the TV to detect the focal point, that is, the element or the most important area in a particular framework, and improves the quality of the image exactly where the viewer’s approach predicts. Therefore, the quality of the image is affirmed that it is more natural and memorable, according to Sony.